10 Music

Was the first tour of its kind to travel around Colombia. A Stageline mobile stage was imported along with high-end audio, lights and video. Parking lots around the country were transformed into real life venues were the fans had a once in a lifetime experience. During 5 weeks a staff of 70 people produced a total of 17 shows. 2,500 fans attended this multi brand tour.

Ilusión is the latest masterpiece by multiplatinum singer – songwriter Fonseca. Recorded between New York, Bogota and Miami was released under Sony Music on September 30, 2011 and became a huge sales success with over 80,000 (4X Platinum) in just eight weeks.  Ilusión is being released in a vast number of countries were Fonseca has had a strong presence in the past.

Noches Nectar was a unique concept developed by 10 Music for Aguardiente Nectar (spirit). It is a musical experience where the brand brings top line artists in a first row experience to its fans and consumers. Its first night presented Mexican superstar Alejandro Fernandez for two shows in Bogota and Villavicencio. Both concerts were sold out. Facebook’s official page was setup with over 80,000 likes for the term of the campaign.

For two weeks, the team of Music Voyager visited Colombia to interview the most outstanding artists and record the best songs of the country. From the slums of Medellin to the beaches of La Boquilla in Cartagena, over 20 artists participated in the filming.
Music Voyager – Hecho en Colombia is the most important program ever done on the current music scene in Colombia. From the classics by Joe Arroyo and Toto La Momposina to more avant-garde music by Bomba Estereo and Puerto Candelaria, each artist shows an aspect of the country and executes a unique performance for the program.
The series is broadcast by PBS (Public Broadcasting Service) in the United States and distributed to over 100 countries around the world. NPR (National Public Radio) sent two reporters to cover the shooting and did extensive reporting on Colombia.

It is the most ambitious production ever done in Colombia for the recording of a live concert. 14 HD cameras, a team of 150 people for technical assistance, and 35,000 spectators were part of the last concert of the successful GRATITOUR tour that visited 25 different countries.

In just four weeks on the market, the album reached platinum status with sales exceeding 10,000 units.

Gratitud Edición Especial is the premium version of the album Gratitud. It includes Estar Lejos, a composition by Fonseca along with the legendary Willie Colón, acoustic versions, original demos of various songs and a second disc with his best videos.

GRATITUD reached a quadruple platinum record for sales exceeding 80,000 units in Colombia.

Estar Lejos was ranked #1 for 10 consecutive weeks in the Colombian listings and was nominated for a Latin Grammy for Best Tropical Song.

“He sounds well aware of fellow reedy-voiced pop songwriters like Sting and, from the Dominican Republic, Juan Luis Guerra” – NY TIMES
“Fonseca has a helper to spur Movement rooted in the traditional folk music of Colombia” – CHICAGO SUN TIMES

In 2009, FONSECA made his Gratitour U.S. tour that became one of the most successful tours for a Latin artist. He traveled from coast to coast, visiting 17 cities; in 12 of them, tickets were completely sold out.

The Gratitour USA was reviewed by major U.S. media for its excellent artistic quality and production.

Colombia es Passion and Western Union were the sponsors of the tour. They got great exposure in each of the venues where the tour took place, were extensively covered by free press media, and made ​​part of the production caravan that included two tour buses for the brands.